This is good news for potential Gizmondo gamers, the new pricing has brought it down into the realm of the Nintendo DS and PlayStation Portable and, games provided, may make it a serious contender in the market... providing people can put up with the adverts.
That said, Gizmondo claim there will be no more than three adverts a day, and that these three adverts will not only be carefully targeted due to a sign-up process but some will also contain redemption codes or barcodes which can be shown to participating retailers for discounts and freebies!
“they’re so perfectly targeted they’ll make TV advertising look like spam”
Wait! It does not stop there, the three daily adverts you will have to endure won't even interrupt your games or movies. Only when you return to the home menu will they be delivered, and they will vanish as quickly as they came.
“owners of this model will not receive ads for washing up liquids, tax return reminders, or stair lifts.”
It all seems too good to be true, paying less for the Gizmondo and getting discounts... we'll have to see how Smart-Ads shapes up.
Dave Sibley, SVP & General Manager, International Marketing Partnerships, MTV Networks International, commented:
“Smart Adds is certainly an extremely compelling proposition and an exciting addition to the media landscape - one which complements MTV's offering. We look forward to building on our existing marketing partnership with Gizmondo and hope to play a role in bringing the Smart Adds proposition to market. MTV has an unrivalled connection with the youth audience and a unique ability to create and tailor both content & commercial messages that resonate with Europe's young and young-minded - we are already sharing our expertise with Gizmondo to maximise the Smart Adds opportunity.”
I had better stop here, Smart Ads (Do they know Adverts only has one d?) are already sounding appealing to me!Philip Howard
