Eager to strengthen its marketing strategy for Christmas, Gizmondo Europe has announced that a Gizmondo flagship store will be opening soon on London’s Carnaby Street, one of Central London’s top destinations for youth-oriented retail stores.

The retail store will work to promote the Gizmondo by showcasing the Gizmondo, software and accessories to consumers. Interestingly, products in development will also be exposed from time to time.

"Having such a highly prized retail location to showcase the product will prove invaluable in many respects, but most of all, in providing an open line of communication to the consumer," said Carl Freer, Managing Director, Gizmondo Europe. "We don't see this flagship store as competition to other retail. The store's primary function will be to promote the device and the brand as a whole, which in turn will drive more traffic to every retailer stocking Gizmondo."

The Gizmondo has recently been shipped to retail shops, costing £229.95 a pop. RP