The awards bring together the leaders of the UK's computer and video games industry and gives the most innovative and creative the aknowledgement they deserve.
In an industry we take for granted and have a history at complaining to bitterly for their slightest mistakes, awards make a refreshing change. Amongst the winners is Nintendo, seasoned for the innovative Nintendo DS- praise which is well deserved.
And the winners are:
RETAIL
Independent Retailer - The Software Store
Retail Buying Team - GAME
Online Retailer - Amazon
General Retailer - HMV
Most Improved Retailer - Tesco
Specialist Retailer - Gamestation
MARKETING
New Games Brand - Nintendo DS
Games Brand - Grand Theft Auto
TV Campaign - PlayStation
Trade Marketing Team - Nintendo
Marketing Team - Activision
PEOPLE & INDUSTRY
PR Team - Microsoft
Magazine Team - GamesTM
UK Development Team - Rockstar North
Distribution Team - Centresoft
Sales Team - Activision
Games Industry Newcomer - Hip Interactive
Unsung Hero - ELSPA/Barrington Harvey (Manhunt)
Most Improved Company - Sega
Grand Prix Award: Nintendo
Stuart Dinsey, managing director of Intent Media, which publishes trade weekly MCV, said: "These were hotly-contested accolades with over 100 industry judges polled across 20 categories. Last night was about celebrating the great and the good of the UK games industry and recognising those that have contributed the most to the business over the last 12 months and our congratulations go out to all finalists and winners."
